The story behind SmartStick
About

Why we built SmartStick.

SmartStick started with a simple question: why is watching TV more complicated and more expensive every year when the hardware keeps getting smaller and cheaper?

We kept seeing the same pattern in almost every living room: multiple remotes, multiple app subscriptions, cable boxes nobody asked for, and monthly bills that looked like rent.

SmartStick is our answer to that mess. One HDMI stick, one menu, and one clear price: $29.99 for the device, plus $9.99/month for service. No installers, no contracts, no “bundle” upsells — just a clean way to get all your TV, movies, and sports to show up on one home screen.

We’re not trying to reinvent television. We’re trying to make it feel normal again: turn the TV on, pick something to watch, and enjoy it.

Our story

Built from real-world frustration, not a lab.

SmartStick is the result of watching friends and family bounce between cable, apps, and devices just to catch one game or one show.

We didn’t start with a big roadmap or a massive hardware budget. We started with real people:

  • Parents who just want the TV to “work” for the whole family.
  • Students splitting bills across five different platforms.
  • Sports fans juggling logins just to watch a single matchup.

The more we asked around, the more obvious the pattern became: the content was good, but the experience was chaos.

SmartStick takes the pieces that already exist — live TV, movies, series, sports — and puts them in one place with one remote and one simple plan.

Clarity

What SmartStick is — and what it isn’t.

We want you to know exactly what you’re getting when you plug the stick into your TV.

What it is

A simple way to watch everything in one place.

SmartStick is a compact HDMI streaming stick plus a flat $9.99/month access plan. You plug it in, connect Wi-Fi, and your TV gets a clean home screen for live TV, movies, shows, and sports.

  • Works on almost any TV with HDMI.
  • Moves easily between rooms or locations.
  • Designed so anyone in the house can use it.
What it isn’t

Not a cable company. Not a contract.

SmartStick is not a traditional cable bundle, not a long-term contract, and not a “smart home” upsell machine. We don’t send techs to your house or lock you into 12–24 month commitments.

  • No installation appointments or rental boxes.
  • No hidden “equipment” or regional sports fees.
  • No need to rearrange your living room just to make it work.
Who it’s for

Designed for normal people, not just tech people.

If you can change a TV input and type a Wi-Fi password, you’re qualified.

Everyday use cases

SmartStick fits best when…

  • You want one streaming setup the whole family can understand.
  • You’re tired of stacking 3–5 app subscriptions on top of cable.
  • You move between apartments, dorms, or rooms and want something portable.
  • You travel and want “your TV” to come with you in a pocket.
  • Families
  • Students
  • Frequent travelers
  • Sports fans
  • Simple setups
Our philosophy

Less fine print. More clarity.

We’d rather tell you exactly what it costs and exactly what it does than hide things in small text. That’s why our pricing is simple:

  • $29.99 one-time stick.
  • $9.99 flat monthly access fee.
  • Cancel anytime. Keep the hardware.
What we care about

The principles behind SmartStick.

These are the simple rules we use when we decide what to build, what to ship, and what to say no to.

Simplicity

TV should feel easy again.

From setup to daily use, SmartStick is built so you don’t need a manual. Turn it on, pick something, watch. That’s the standard we aim for.

Transparency

No surprise fees or gimmicks.

We don’t like gotchas either. Clear pricing, clear expectations, and no “intro rate” that quietly doubles later.

Portability

One stick, many screens.

Your streaming setup should be something you can move, not something bolted to a wall. SmartStick goes where you go.

Next step

Ready to try SmartStick for yourself?

If the idea of one stick, one menu, and one flat price makes sense, you’re exactly who we built this for.